Marketing
What is The marketing mix (4 Ps)?
The marketing mix is a framework of four key decisions every business makes: Product, Price, Place, and Promotion — the '4 Ps'. Balancing these well is how a company gets the right product to the right people at the right price.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains the marketing mix (4 ps).
Key things to understand
- 1It's built on the 4 Ps: Product, Price, Place, Promotion.
- 2Product: what you sell and its features.
- 3Price and Place: cost and where it's sold.
- 4Promotion: how you communicate and advertise it.
Frequently asked questions
- What is the marketing mix?
- A framework of four decisions — Product, Price, Place, and Promotion — that shape a marketing strategy.
- What are the 4 Ps of marketing?
- Product (what you sell), Price (what you charge), Place (where you sell), and Promotion (how you advertise).
- Why is the marketing mix useful?
- It ensures all the key elements of marketing work together to reach and satisfy customers.