Lesson pre-roll
LiveSkippable video before the lesson starts (skip after 5 s). At most once per viewer per video.
Before long videos and lesson replays · 16:9 video · 6–30 s · MP4/WebM
Know.it Ads · self-serve
Reach learners at the moment they're curious.
Contextual, clearly-labelled placements next to AI video lessons, explainers and topic pages. Pick your slots, set a budget, see the price up front — live in a day after review.
Prepaid from ₹500 · minimum ₹100/day · GST invoices · pause anytime
The audience
Public lessons
68
AI video lessons anyone can watch
Lesson views
4.7K
All-time views of public lessons
Ad opportunities / 30 days
193
Eligible ad slot loads (non-paying viewers)
Languages
7
English, Hindi, Hinglish, Marathi, Tamil, Telugu, Minglish
Measured numbers from our database, refreshed hourly; unavailable metrics show a dash. Ad opportunities are eligible slot loads, not unique people or guaranteed impressions. Paying subscribers never see ads.
Placements
Every slot is labelled Sponsored, capped per viewer and never inside the lesson animation.
Lesson mid-card
LiveSponsored card under the player, shown after 30 s of watching so it never interrupts the lesson.
Below the lesson player · 16:9 image card · 1200×675
Explainer after-answer
LiveNative card placed after the learner has their answer — high attention, never above it.
Explainer pages, right after the quick answer · 16:9 image card · 1200×675
Lesson end card
Live"Brought to you by" sponsor card on the lesson end screen, next to replay and next lesson.
End screen of animated lessons · 16:9 image card · 1200×675
Sidebar
LiveSticky side-rail card on desktop viewing pages.
Right rail on watch, lesson and music pages (desktop) · 300×250 card · desktop only
Home feed
LiveIn-feed card between recommended lessons.
Home page lesson grid · 16:9 image card · 1200×675
Search results
LiveSponsored result matched to the learner's query, clearly labelled.
Search results page · Text result + optional thumbnail
Shorts feed
LiveFull-screen 9:16 sponsored Short between learning Shorts.
Between Shorts · 9:16 video or image · 1080×1920
Blog inline
Launching soonNative card between paragraphs of long-form articles.
Inside blog articles · 16:9 image card · 1200×675
Sponsored topic / lesson
LiveOwn a topic: your card is the only KnowIt ad on that topic's pages for the days you book.
Topic & subject pages and lessons on one topic · 16:9 image card · 1200×675
Rate card (INR, before GST)
Floors are the lowest bid that can win a slot; higher bids win more often. Sponsorships are exclusive for the days you book.
| Slot | Format | CPM floor | CPC floor | CPV floor | Sponsorship / day |
|---|---|---|---|---|---|
| Lesson pre-roll | 16:9 video · 6–30 s · MP4/WebM | ₹80 | ₹6 | ₹0.50 | ₹1,500 |
| Lesson mid-card | 16:9 image card · 1200×675 | ₹40 | ₹4 | — | ₹800 |
| Explainer after-answer | 16:9 image card · 1200×675 | ₹30 | ₹3 | — | ₹600 |
| Lesson end card | 16:9 image card · 1200×675 | ₹40 | ₹4 | — | ₹900 |
| Sidebar | 300×250 card | ₹25 | ₹3 | — | ₹500 |
| Home feed | 16:9 image card · 1200×675 | ₹30 | ₹3 | — | ₹1,200 |
| Search results | Text result + optional thumbnail | ₹50 | ₹5 | — | — |
| Shorts feed | 9:16 video or image · 1080×1920 | ₹40 | ₹4 | ₹0.40 | ₹1,000 |
| Blog inline(soon) | 16:9 image card · 1200×675 | ₹25 | ₹3 | — | ₹400 |
| Sponsored topic / lesson | 16:9 image card · 1200×675 | ₹40 | ₹4 | — | ₹700 |
- Sponsorship price = day rate × days × scope: one topic ×1, a whole subject ×1.5, the entire slot site-wide ×3.
- Longer bookings cost less: 5% off 7+ days, 10% off 14+, 15% off 30+.
- GST at 18% is added on top-ups; your wallet is credited the pre-tax amount.
- Delivery depends on actual traffic, targeting and auction demand. A budget is a spending cap, not a promise of impressions or clicks.
How it works
- 1. Sign up
Create an advertiser account in one step with your business name (GSTIN optional).
- 2. Build
Choose an objective, slots and contextual targeting; upload an image/video or let AI draft your ad. Review the price and available placements.
- 3. Pay
Pay from your prepaid wallet; top up by UPI, card or netbanking. GST invoice issued instantly.
- 4. Go live
We review within a business day. Track impressions, clicks, CTR, spend and conversions; export CSV anytime.
Advertising policy (summary)
Not allowed
- Weapons, drugs, tobacco/vaping, alcohol, gambling or betting, adult content
- Cheating services, leaked papers, proxy exams, fake degrees or documents
- Get-rich-quick, MLM, predatory loans, miracle cures
- Guaranteed marks/ranks/jobs, fake urgency, clickbait, fake endorsements
- Targeting or implying personal traits (health, religion, caste, orientation, finances)
Needs extra review
- Financial products, crypto, health products or clinics, dating/matrimony
- Superlatives like "#1" or "best in India" (bring proof)
Always
- An https landing page that matches the ad — no link shorteners
- Every ad is labelled Sponsored; learners can hide or report it
Frequently asked questions
Who can advertise on Know.it?
Any business or individual with a product, course, app or service suitable for learners. Sign in, create an advertiser account in one step, add prepaid balance and launch a campaign — no sales call needed. Every ad is reviewed before it runs.
How does pricing work?
Two ways to buy. Auction: you set a CPM (per 1,000 impressions), CPC (per click) or CPV (per video view) bid at or above the slot floor and a daily budget; you only pay for billable events and never more than your daily budget or balance. Sponsorship: book a slot, a subject or a topic for fixed days at a fixed price — exclusive, no double booking.
Is GST charged? Do I get a tax invoice?
Yes. Ad balance is prepaid. GST (18%) is added on top of each top-up — CGST + SGST if you're in the same state as us, IGST otherwise — and a numbered GST tax invoice (PDF) is issued automatically for every payment. Add your GSTIN in Billing to claim input tax credit.
What targeting is available?
Contextual only: topics and subjects, lesson language (English, Hindi and more), country / Indian state, device (mobile or desktop) and schedule. We never target by age, gender, religion, health, income or any other personal trait.
Who sees ads?
Learners on the free plan. Know.it Plus subscribers are ad-free. Ads never appear inside the lesson animation itself, never change answers or lesson ranking, and are always labelled Sponsored.
How long does review take?
Usually within one business day. Automated checks run instantly (prohibited categories, misleading claims, landing-page sanity); a person then approves or rejects with a reason you can act on.
Can I sponsor a creator?
Yes. Creators list sponsored placements on their own lessons and channels (end card, below the player, side rail, pre-roll). Book them from the campaign wizard like any sponsorship; Know.it keeps a 20% commission and pays the creator the rest.
What if I want to stop?
Pause any campaign instantly. Unused balance stays in your wallet. Sponsorships can be cancelled for a full refund to your wallet until the day they start.
Ready to reach curious learners?
Set up in minutes. You approve the price before anything is charged.