Marketing
What is Brand positioning?
Brand positioning is how a company defines where its brand stands in customers' minds compared to competitors. It's the distinct place and meaning a brand owns — like 'the safest car' or 'the simplest tool' — that shapes why people choose it.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains brand positioning.
Key things to understand
- 1It's the distinct space a brand occupies in customers' minds.
- 2It sets a brand apart from competitors.
- 3It's built around a clear, valued difference.
- 4Strong positioning guides messaging and design.
Frequently asked questions
- What is brand positioning?
- How a brand defines its unique place and meaning in customers' minds relative to competitors.
- Why is brand positioning important?
- It gives people a clear reason to choose you over alternatives, guiding all marketing.
- What's an example of brand positioning?
- A car brand owning 'safety', or a phone brand owning 'simple, premium design'.