Business
What is SEO (search engine optimization)?
SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engines like Google, bringing more free 'organic' traffic. It blends content quality, technical setup, and trust signals.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains seo (search engine optimization).
Key things to understand
- 1Goal: rank higher for what your audience searches.
- 2On-page: useful content matching search intent + good structure.
- 3Technical: fast, crawlable, mobile-friendly, well-structured pages.
- 4Off-page: links and reputation that signal authority.
Frequently asked questions
- How does SEO work?
- Search engines crawl, index, and rank pages by relevance and quality; SEO optimizes those factors to rank higher.
- How long does SEO take?
- Usually months — it compounds as content and authority grow, unlike paid ads which stop when you stop paying.
- What's the difference between SEO and ads?
- SEO earns free organic rankings over time; ads buy immediate visibility that ends when the budget does.