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What is lead generation?

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Quick answer

Lead generation is the process of attracting and capturing interest from potential customers (leads) so a business can nurture them toward a sale. Common tactics include free content, sign-up forms, ads, and offers that collect contact details. It's attracting and capturing potential customers' interest.

Key things to understand

  1. It's attracting and capturing potential customers' interest.
  2. A 'lead' is someone who's shown interest, e.g. via a form.
  3. Tactics: free content, ads, webinars, and offers.
  4. Leads are then nurtured toward becoming customers.

People also ask

What is lead generation?
Attracting potential customers and capturing their interest and contact details to nurture toward a sale.
What is a 'lead'?
A person who has shown interest in your product, often by sharing contact details for more information.
What are common lead generation tactics?
Free guides, newsletters, webinars, sign-up forms, and targeted ads that collect contact info.