Marketing
What is Lead generation?
Lead generation is the process of attracting and capturing interest from potential customers (leads) so a business can nurture them toward a sale. Common tactics include free content, sign-up forms, ads, and offers that collect contact details.
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Watch a 2-minute lesson with voice + animation that explains lead generation.
Key things to understand
- 1It's attracting and capturing potential customers' interest.
- 2A 'lead' is someone who's shown interest, e.g. via a form.
- 3Tactics: free content, ads, webinars, and offers.
- 4Leads are then nurtured toward becoming customers.
Frequently asked questions
- What is lead generation?
- Attracting potential customers and capturing their interest and contact details to nurture toward a sale.
- What is a 'lead'?
- A person who has shown interest in your product, often by sharing contact details for more information.
- What are common lead generation tactics?
- Free guides, newsletters, webinars, sign-up forms, and targeted ads that collect contact info.