Marketing
What is Demand generation?
Demand generation is the broad set of marketing activities that build awareness and interest in a product over time — before people are ready to buy. Unlike lead generation's focus on capturing contacts, demand gen creates the desire that fills the funnel.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains demand generation.
Key things to understand
- 1It builds awareness and interest in a product.
- 2It works earlier than lead capture.
- 3It uses content, education, PR, and brand building.
- 4It feeds the top of the marketing funnel.
Frequently asked questions
- What is demand generation?
- Marketing that builds awareness and interest in a product, creating future demand before people are ready to buy.
- How is demand generation different from lead generation?
- Demand gen creates interest broadly; lead gen captures the contact details of interested people.
- What tactics drive demand generation?
- Educational content, thought leadership, PR, events, and brand-building campaigns.