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What is email marketing?

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Quick answer

Email marketing is promoting products, content, or a brand by sending emails to a list of subscribers. It's one of the highest-return marketing channels because it reaches people directly and can be personalized and automated. It sends targeted messages to subscribers' inboxes.

Key things to understand

  1. It sends targeted messages to subscribers' inboxes.
  2. It's known for strong return on investment.
  3. Messages can be personalized and automated.
  4. Building a quality, permission-based list is key.

People also ask

What is email marketing?
Sending promotional or informative emails to a list of subscribers to build relationships and drive sales.
Why is email marketing effective?
It reaches people directly, can be highly personalized, and consistently delivers strong return on investment.
How do you build an email list?
Offer something valuable — a guide, discount, or newsletter — in exchange for visitors' email addresses, with consent.