Marketing
What is Email marketing?
Email marketing is promoting products, content, or a brand by sending emails to a list of subscribers. It's one of the highest-return marketing channels because it reaches people directly and can be personalized and automated.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains email marketing.
Key things to understand
- 1It sends targeted messages to subscribers' inboxes.
- 2It's known for strong return on investment.
- 3Messages can be personalized and automated.
- 4Building a quality, permission-based list is key.
Frequently asked questions
- What is email marketing?
- Sending promotional or informative emails to a list of subscribers to build relationships and drive sales.
- Why is email marketing effective?
- It reaches people directly, can be highly personalized, and consistently delivers strong return on investment.
- How do you build an email list?
- Offer something valuable — a guide, discount, or newsletter — in exchange for visitors' email addresses, with consent.