Marketing
What is Drip campaigns?
A drip campaign is a series of automated marketing messages — usually emails — sent on a schedule or triggered by user actions. It 'drips' relevant content over time to nurture leads, onboard users, or guide people toward a purchase.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains drip campaigns.
Key things to understand
- 1It's a sequence of automated, scheduled messages.
- 2Messages can be timed or triggered by user actions.
- 3It nurtures leads and onboards users over time.
- 4It keeps a brand present without manual effort.
Frequently asked questions
- What is a drip campaign?
- A series of automated messages sent over time or in response to actions, to nurture and engage an audience.
- Why are they called 'drip' campaigns?
- Because content is released gradually — dripped out — rather than all at once.
- What are drip campaigns used for?
- Welcoming new subscribers, nurturing leads, onboarding users, and re-engaging inactive customers.