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What is a drip campaign?

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Quick answer

A drip campaign is a series of automated marketing messages — usually emails — sent on a schedule or triggered by user actions. It 'drips' relevant content over time to nurture leads, onboard users, or guide people toward a purchase.

Key things to understand

  1. It's a sequence of automated, scheduled messages.
  2. Messages can be timed or triggered by user actions.
  3. It nurtures leads and onboards users over time.
  4. It keeps a brand present without manual effort.

People also ask

What is a drip campaign?
A series of automated messages sent over time or in response to actions, to nurture and engage an audience.
Why are they called 'drip' campaigns?
Because content is released gradually — dripped out — rather than all at once.
What are drip campaigns used for?
Welcoming new subscribers, nurturing leads, onboarding users, and re-engaging inactive customers.