Marketing
What is Above the fold?
'Above the fold' is the part of a web page visible without scrolling. Because it's seen first, it's prime real estate for headlines, key messages, and calls to action — what you put there strongly affects whether visitors stay and engage.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains above the fold.
Key things to understand
- 1It's the page area visible before any scrolling.
- 2The term comes from newspaper front pages.
- 3It's prime space for headlines and calls to action.
- 4It strongly affects first impressions and engagement.
Frequently asked questions
- What does 'above the fold' mean?
- The portion of a web page a visitor sees first, before scrolling down.
- Why does above-the-fold content matter?
- It's seen first, so it heavily influences whether visitors stay, read on, and take action.
- Where does the term come from?
- From newspapers, where the most important stories ran above the physical fold of the front page.