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What is a landing page?

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Quick answer

A landing page is a standalone web page built for a single goal — like getting visitors to sign up, buy, or download. Stripped of distractions and focused on one clear call to action, it's a key tool for turning ad clicks into conversions.

Key things to understand

  1. It's a focused page built around one goal.
  2. It minimizes distractions and navigation.
  3. It centers on a single clear call to action.
  4. It's used to convert ad and campaign traffic.

People also ask

What is a landing page?
A standalone web page focused on a single goal, like capturing sign-ups or driving a purchase.
Why use a landing page instead of a homepage?
Its singular focus and lack of distractions convert campaign traffic far better than a general homepage.
What makes a good landing page?
A clear headline, a single focused offer, trust signals, and one strong call to action.