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What is word-of-mouth marketing?

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Quick answer

Word-of-mouth marketing is when people recommend a product to others through natural conversation. Because we trust friends and peers far more than ads, it's one of the most powerful and credible forms of marketing — and it's largely free. People recommend products through natural conversation.

Key things to understand

  1. People recommend products through natural conversation.
  2. It's trusted far more than paid advertising.
  3. It spreads organically and cheaply.
  4. Great products and experiences fuel it.

People also ask

What is word-of-mouth marketing?
Promotion that happens when customers naturally recommend a product to friends, family, or peers.
Why is word of mouth so powerful?
People trust recommendations from people they know far more than advertising, making it highly persuasive.
How do businesses encourage word of mouth?
By delivering great products and experiences, plus referral programs and shareable moments.