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What is share of voice?

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Quick answer

Share of voice is the slice of total market conversation or advertising a brand owns compared to competitors. A higher share of voice — in ads, search, or social mentions — usually correlates with greater brand awareness and market share.

Key things to understand

  1. It's a brand's share of total market visibility.
  2. Measured across ads, search, or social mentions.
  3. Higher share of voice links to higher awareness.
  4. It's tracked relative to competitors.

People also ask

What is share of voice?
The portion of total market conversation or advertising a brand holds versus its competitors.
How is share of voice measured?
By comparing your brand's ads, mentions, or search presence to the total across all competitors.
Why does share of voice matter?
A higher share generally drives greater awareness and tends to track with market share over time.