Marketing
What is Share of voice?
Share of voice is the slice of total market conversation or advertising a brand owns compared to competitors. A higher share of voice — in ads, search, or social mentions — usually correlates with greater brand awareness and market share.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains share of voice.
Key things to understand
- 1It's a brand's share of total market visibility.
- 2Measured across ads, search, or social mentions.
- 3Higher share of voice links to higher awareness.
- 4It's tracked relative to competitors.
Frequently asked questions
- What is share of voice?
- The portion of total market conversation or advertising a brand holds versus its competitors.
- How is share of voice measured?
- By comparing your brand's ads, mentions, or search presence to the total across all competitors.
- Why does share of voice matter?
- A higher share generally drives greater awareness and tends to track with market share over time.