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What is retargeting (remarketing)?

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Quick answer

Retargeting is showing ads to people who already visited your site or app but didn't convert. Using cookies or tracking, it 'follows' them around the web with reminders — bringing back interested visitors who often convert at a higher rate.

Key things to understand

  1. It re-shows ads to past visitors who didn't convert.
  2. It uses cookies or tracking to identify them.
  3. It reminds warm prospects to come back.
  4. It typically converts better than ads to strangers.

People also ask

What is retargeting?
Showing targeted ads to people who previously visited your site but didn't take action.
Why does retargeting work?
It re-engages people who already showed interest, who are more likely to convert than new audiences.
What's the difference between retargeting and remarketing?
They're often used interchangeably; remarketing sometimes specifically means re-engaging via email.