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What is native advertising?

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Quick answer

Native advertising is paid content designed to blend in with the platform it appears on — like a sponsored article that looks like a normal news story. It's less disruptive than banner ads, but must be clearly labeled so audiences know it's paid.

Key things to understand

  1. It's paid content that matches its surroundings.
  2. Examples: sponsored articles, in-feed promoted posts.
  3. It feels less intrusive than traditional ads.
  4. It must be disclosed as paid to stay ethical and legal.

People also ask

What is native advertising?
Paid promotional content designed to blend in with the look and feel of the platform around it.
What's an example of native advertising?
A sponsored article styled like editorial content, or a promoted post in a social feed.
Is native advertising deceptive?
It can be if not disclosed — which is why labels like 'sponsored' or 'paid' are required.