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What is influencer marketing?

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Quick answer

Influencer marketing is promoting products through people with engaged online followings. Brands partner with these creators, whose audiences trust their recommendations, to reach customers more authentically than traditional ads. Brands partner with creators who have engaged audiences. It leverages the trust influencers have with followers.

Key things to understand

  1. Brands partner with creators who have engaged audiences.
  2. It leverages the trust influencers have with followers.
  3. It feels more authentic than traditional advertising.
  4. It ranges from celebrities to niche 'micro-influencers'.

People also ask

What is influencer marketing?
Promoting products by partnering with people who have trusted, engaged online followings.
Why does influencer marketing work?
Audiences trust recommendations from creators they follow, making promotions feel authentic.
What is a micro-influencer?
A creator with a smaller but highly engaged niche audience, often with strong influence over followers.