Marketing
What is Influencer marketing?
Influencer marketing is promoting products through people with engaged online followings. Brands partner with these creators, whose audiences trust their recommendations, to reach customers more authentically than traditional ads.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains influencer marketing.
Key things to understand
- 1Brands partner with creators who have engaged audiences.
- 2It leverages the trust influencers have with followers.
- 3It feels more authentic than traditional advertising.
- 4It ranges from celebrities to niche 'micro-influencers'.
Frequently asked questions
- What is influencer marketing?
- Promoting products by partnering with people who have trusted, engaged online followings.
- Why does influencer marketing work?
- Audiences trust recommendations from creators they follow, making promotions feel authentic.
- What is a micro-influencer?
- A creator with a smaller but highly engaged niche audience, often with strong influence over followers.