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What is growth hacking?

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Quick answer

Growth hacking is a marketing approach focused on rapid experimentation across channels to find the fastest, cheapest ways to grow a business. Popular with startups, it blends marketing, data, and product tweaks to drive explosive user growth. It's rapid, low-cost experimentation to drive growth.

Key things to understand

  1. It's rapid, low-cost experimentation to drive growth.
  2. It blends marketing, data, and product changes.
  3. It's especially popular with startups.
  4. Famous examples include referral and viral loops.

People also ask

What is growth hacking?
A data-driven approach using rapid experiments to find the fastest, cheapest ways to grow a business.
How is growth hacking different from marketing?
It's more experimental and product-focused, prioritizing rapid, scalable growth over traditional campaigns.
What's a famous growth hack?
Dropbox's referral program and Hotmail's email signup link drove huge viral growth.