Marketing
What is Guerrilla marketing?
Guerrilla marketing is a creative, low-cost strategy that uses surprise and unconventional tactics to promote a product. Instead of big ad budgets, it relies on bold, memorable stunts in everyday places to grab attention and spread by word of mouth.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains guerrilla marketing.
Key things to understand
- 1It uses creative, unexpected tactics over big budgets.
- 2It aims to surprise people in everyday settings.
- 3It relies on buzz and word of mouth to spread.
- 4Memorable stunts can reach huge audiences cheaply.
Frequently asked questions
- What is guerrilla marketing?
- A low-cost, creative strategy that uses surprising, unconventional tactics to grab attention and spread buzz.
- Why is it called guerrilla marketing?
- Like guerrilla tactics, it's nimble and unexpected, relying on creativity rather than big resources.
- What's an example of guerrilla marketing?
- An eye-catching street installation or stunt that surprises passersby and gets shared online.