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What is guerrilla marketing?

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Quick answer

Guerrilla marketing is a creative, low-cost strategy that uses surprise and unconventional tactics to promote a product. Instead of big ad budgets, it relies on bold, memorable stunts in everyday places to grab attention and spread by word of mouth.

Key things to understand

  1. It uses creative, unexpected tactics over big budgets.
  2. It aims to surprise people in everyday settings.
  3. It relies on buzz and word of mouth to spread.
  4. Memorable stunts can reach huge audiences cheaply.

People also ask

What is guerrilla marketing?
A low-cost, creative strategy that uses surprising, unconventional tactics to grab attention and spread buzz.
Why is it called guerrilla marketing?
Like guerrilla tactics, it's nimble and unexpected, relying on creativity rather than big resources.
What's an example of guerrilla marketing?
An eye-catching street installation or stunt that surprises passersby and gets shared online.