Marketing
What is A/B testing?
A/B testing is a method of comparing two versions of something — a web page, email, or ad — to see which performs better. You show version A to some users and version B to others, then measure which gets more clicks, sign-ups, or sales.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains a/b testing.
Key things to understand
- 1Two versions (A and B) are shown to different user groups.
- 2You measure which one performs better on a chosen goal.
- 3Decisions are based on real data, not guesses.
- 4It's widely used to optimize websites, emails, and ads.
Frequently asked questions
- What is A/B testing in simple terms?
- Comparing two versions of something with real users to see which one performs better.
- Why is A/B testing useful?
- It replaces guesswork with evidence, letting you improve conversions based on actual user behavior.
- What can you A/B test?
- Headlines, buttons, images, prices, email subject lines, layouts — almost any single change.